The effectiveness of your skincare routine depends not only on the product's ingredients but also on correct application!

Serums should be applied to damp skin. Water acts as a conductor, allowing the effective components to penetrate the dermal layers more easily.

Before applying a fluid, spray your cleansed face with a toner or mist (don't be shy, use 3-5 sprays) until your skin is damp. Then, take 2-5 drops of the fluid, rub it between your palms, and apply it all over your face and neck using massaging motions. This will accelerate the absorption of the oils, further hydrate your skin, and prevent it from drying out.

Ubtan should be used on a damp face and requires a gentle massage for several minutes.

To apply a mask, the skin must be cleansed and, ideally, exfoliated. It's important to remember that masks are meant to moisturize, so you should only leave them on your face for the time specified in the instructions and no longer. Otherwise, the mask may begin to "pull" moisture out of your skin.

Creams should be applied to the face moving towards the center to prevent the product from accumulating at the periphery. Make sure you distribute the cream evenly; this will guarantee that it won't clog your pores.

Powder should be applied to the face after a makeup base, foundation, or fluid has already been applied. Gently pat the powder into the skin without rubbing, moving smoothly from top to bottom.

Micellar water should be applied with a cotton pad until your skin is perfectly clean! And if you use it every day, don't neglect to wash your face afterward.